i think pepe the frog is an emergent consciousness made up of all its believers, it has a will of its own that we cant understand and thats what causes its influence around the world and causes its goals, its like how big brother in 1984 isnt real yet everything he embodies and would presumably think of and do is embodied within the inner party workers and them simply doing their job, or how mcdonalds perpetuates itself and grows infinitely and organizes hamburger supply chains yet each individual worker isnt aware of the great whole of the McDonalds emergent consciousness, in a way all these concepts are a sort of panpsychism, and in the case of mcdonalds, a sort of corporate/market based panpsychism